Adverinfotainment: Gender Ads Analysis

In order to strike the attention of as many viewers in the intended audience as possible, many companies rely on stereotypes and other eye catching techniques to keep the viewer watching. Among these are stereotypical or interesting gender roles. Today's aim is to review a couple of ads for America's Number One Detergent: Tide. 

Up top, a video from 2014. This Tide commercial features a average looking man who speaks with confidence who is used in the decorative portrayal of Tide Boost. The man from the start, appeals to his parent portion of the audience, first addressing the moms watching. The mothers stereotypically being the most interested in cleaning and laundry. After calling himself handsome and "alluring" due to his combination of masculinity as well as experience of parenthood. 

This second commercial is once again set in the house setting with what is presumably a "dad mom", who has already been titled by Tide as the mothers' favorite. In this ad, the dad mom is cleaning while explaining his children's shenanigans. through doing this Tide is able to bring out the familiar feelings parents experience with their troublesome tots. This dad mom also keeps a very lighthearted approach as he plays along with his child's excuse of not being responsible as many parents might experience. With the introduction of a dad mom, a stereotype is broken but its replaced with a masculine person with the motherly role as the setting is also set, as the both previous times it was a home.

After the introduction of Tide pods, a controversy appeared due to their danger to children who ate them. Consequently, Tide took a blow to its sales, but when the super bowl came along, Tide's reputation was redeemed, essentially taking over the super bowl's commercial feed. It follows one of the characters of the popular tv show, Stranger Things, as he leads misleading commercials only to loop back to how clean the people's clothing are, thanking Tide. The company also uses plenty of attractive men and women during this collage of commercials as you, the viewer, are presented with clean clothing and suggestive eye candy in the form of attractive actors.